Cookie Policy
Last updated: May 2026
What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. This policy also covers similar technologies like local storage.
Why we use cookies
We use cookies to keep Ralph Wilson's Frontier running smoothly and securely. They help us remember your preferences (like whether you've passed the age check), protect the site from malicious traffic, and understand how visitors use our games so we can improve the experience.
Categories of cookies we use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly Necessary | Essential for the website to function. They handle security, age verification, and cookie consent. | __cf_bm (Cloudflare security), __age_ok (age gate), __cc_v1 (cookie consent). | Session to 12 months. |
| Performance / Analytics | Help us understand how visitors use the site by collecting anonymous traffic data. | Cloudflare Web Analytics cookies. | Up to 30 days. |
| Functional | Remember choices you make to improve your experience, such as game volume settings. | Preferences stored in local storage. | Up to 12 months. |
| Advertising / Targeting | May be set if you arrive via a paid campaign (e.g., from a Google or Microsoft ad) to measure campaign effectiveness. | Google Ads or Microsoft Advertising cookies. | Up to 13 months. |
Lawful basis
Under the UK's General Data Protection Regulation (UK GDPR) and Privacy and Electronic Communications Regulations (PECR), we rely on different lawful bases for using cookies. For "Strictly Necessary" cookies, we rely on our legitimate interest to operate a secure and functional website. For all other categories (Performance, Functional, and Advertising), we rely on your explicit consent, which you can provide or deny via our cookie consent banner.
How to manage your cookies on Ralph Wilson's Frontier
When you first visit our site, you will see a cookie banner asking for your consent. You can choose to "Accept all" or manage your preferences. Your choice is stored and respected on subsequent visits. You can change your mind at any time by clearing your browser's storage for our site, which will cause the banner to reappear.
How to manage cookies in your browser
You can also control and manage cookies through your web browser settings. Here are links to instructions for popular browsers:
Third-party cookies and services
We use a few trusted third-party services that may set cookies if you consent:
- Cloudflare: Provides security and content delivery services, which are essential for the site's operation.
- Google / Microsoft: If you consent to advertising cookies, these services may place cookies to help us understand the effectiveness of our marketing campaigns.
Do Not Track and Global Privacy Control
We respect your privacy choices. We honour the Global Privacy Control (GPC) signal and treat it as a withdrawal of consent for any non-essential cookies, such as those for analytics and advertising.
Changes to this policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision. We encourage you to check back periodically.
Contact
If you have any questions about our use of cookies, please contact us at support@ralph-wilson.com.